Whenever you’re asked about your decision making process, it’s important to show that you make decisions based on the facts available. Ideally, that means you talk about data. But not every decision can be made with data. Sometimes, you have to be able to make a decision based only on your own knowledge and instinct.
Behavioral Interview Question: Describe a situation when your decision making depended on instinct or intuition rather than facts and data.
This question can be tough to answer. Usually, when you are asked a behavioral interview question about decision making, the hiring manager is looking for specific examples. But the reality is that not everyone has a good example of a time they used intuition to make a decision.
First, try to come up with a specific example that shows you benefitted the company. But if you cannot, consider explaining the process you used to make decisions when exact examples are not available.
How to Answer:
“When facts and data are available, I always believe in being data driven. Intuition is important, but data is indisputable, so even if you are unsure you can justify your choice. What matters though, is determining when you have the right data.
For example, often when creating marketing campaigns, I found that what the was recommended was based on pseudo-data. There was no control group, no controlling for variables, etc… When that occurred, it was my role to decide what points made logical sense, rather than what the data said specifically…”
Ideally, you always want to use data first when you can. But not every situation has the right data, or calls for the right data. When that happens, showing that you know when to make decisions through intuition is important.