Marketers understand branding, they know that good branding brings together all the key attributes that make their product unique. Personal branding is not that different. Every student or work professional is known for being a certain type of person with a certain set of qualities that makes them good at a variety of things. Identifying these traits in yourself and articulating them clearly and succinctly is the beginning of a personal brand.
Personal branding is about how you package and present yourself and your career to others, in particular recruiters.
What do I include in my personal brand?
A personal brand needs to include information about who you are, what makes you special and clearly show where are you heading.
Why do I need a personal brand?
A credible personal brand has the ability to open doors for you and create new job opportunities. It can be a valuable asset in the job search process if it is created properly.
So how do you go about creating a personal brand? Basically, there are 4 key things you need to do:
- 1. Create a Personal Vision Statement
There are 2 key components to think about when creating a personal vision statement for yourself. You need to clearly define who you are and what you have to offer your target market. This takes a bit of thinking. It’s a good idea to start by taking some time to list what you believe are your:
Key values – These can include things like intelligence and achievement as well as family and community.
Key Personality Traits – How would you describe yourself? How would others describe you? Try and list the 5 stand out qualities that describe you. It can include things such as creative, open minded, thorough etc…
Things You Are Passionate About – These may seem similar to your core values but can include all aspects of your life such as family, sport, travel and hobbies
Once you have these lists completed, use these qualities to fill in the sentence below.
I am best known for _______ and _______. I am passionate about _______ and ________ and by using ________ and _______ I provide _______ and ______.
This is not the exact language, but it will help you filter your key attributes into a coherent vision. Once this is complete, spend some time on the language and crafting the sentence into a compelling vision statement.
You don’t have to struggle through this alone, you can borrow ideas from others. There are many examples of personal vision statements online.
- 2. Identify Your Target Market
You cannot be all things to all people, which is why it is really important to develop a clear vision of who your target market is. If you are looking for a new job, then your target market may well be recruiters and/or your new boss. If you are settled in your current role, then your target market may be your current boss, external clients or sales targets. Think about who you are trying to reach and keep them in mind as you develop all the elements of your personal brand.
- 3. Optimise Your Work Related Social Assets
When you are creating a personal brand, you need to link all of your key assets together and present them in the most effective way possible to your target market. Before you even think about linking all your assets, you need to ensure that those assets are working for you and not against you. Twitter and LinkedIn are the 2 social assets most likely to help your job search process, so focus on optimising those first. To see how this is done, read through the posts below.
See Post: How to Clean Up Your Twitter Profile
See Post: LinkedIn Tips For Graduates
- 4. Register All Important Assets
Once you have a personal brand vision you are happy with and you have optimised all your social assets you can register or create all the key assets that will promote your personal brand.These assets will be the vehicles you will use to promote your personal brand to your target market. They are most often personal websites, landing pages, blogs. If you take a look at our post on creating digital assets you will find a list of free platforms you can use to create your personal blog or website.
Once all these assets are established, link them all together with a personal landing page. Have a look at our post on the best digital tools for a list of free tools you can use to create an amazing landing page that brings all your hard work from all the steps above together.
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