Visual merchandisers create amazing shopfronts in all sorts of commercial districts. Designing arrangements to compel people to buy products is not easy and takes a lot of skill. These skills need to be reflected in your resume.
Tips for Visual Merchandisers Resumes:
1. Telling Stories Visually
More than just an arrangement, visual merchandisers create a certain narrative, theme, or emotion. Every element will be laid out to create a high level of visibility. All elements will fit in with the theme. A mannequin in the right pose with the right clothes could compel a customer to buy an entire outfit.
Your resume should address how your arrangements came together as complete units.
2. Window Shopping
Each visual merchandiser has a certain demographic to appeal to, wares that need to be sold, and trends to follow.
Visual merchandiser resumes should highlight your research skills. This includes things like looking at other related displays, getting responses from groups, or doing work online to discover what appeals to your target markets.
Never forget that this information can also be practical to the buyers and managers as well.
3. Coordinating Outfits
People joke about holiday displays being out months ahead of time. This is because visual merchandisers will be communicating with purchasers, design, and marketing teams well in advance. The need to plan for seasons, holidays, and events within a store or franchise.
As this strategizing involves direct communication—and sometimes budgeting, negotiation, and soliciting feedback— be sure that that you not only address these skills, but are as clear as possible in your communication.
4. Talking Shop
Visual merchandisers can take advantage of their terminology to help communicate their expertise. For example, you can talk about “planograms” and how to orient a “floor set,” the relations of the various pieces with regard to “color theory” that designers are familiar with, or relaying information to your “window dressers” or “display assistants.”
5. Showing Your Work
When possible, if you’ve seen increased sales or improved customer traffic as a result of your display work, this will always be a worthy resume addition. However, if you don’t have such figures to mention, other options are to talk about your deadlines met or efforts to maximize space and visibility within a particular volume area.
6. Techs and Techniques
More electronic savvy outfits may expect you to use dedicated software to help layout floor plans such as Mockshop or certain Adobe programs. For those more into stage construction, being able to talk about your design skills in terms of building displays can be a major selling point in your resume.
7. Showcase Your Best Work to Get The Job
If you want to get a callback for your work, you need to prove the best that you have to offer. That means focusing on your greatest skills and achievements, and taking the time to think to what speaks the most highly about your abilities. Do that, and your visual merchandiser resume is certain to help you get the job.