If you are applying for a role as a Marketing Manager it is expected that you will have developed a number of core competencies. Key competencies for Marketing Manager jobs include planning and organizing, problem analysis and assessment, creativity and persuasiveness, data collection, analysis and management and decision-making skills. All these are tested at length in any marketing job interview using a variety of behavioural interview questions.
But that’s not all that’s important. One of the most important factors that affect a marketers success within any organisation is their attitude. in fact marketers need specific attitudes to succeed. The best way for an interviewer to understand your attitude to success, teamwork, customers and leadership is to ask you a series of background questions. These questions will also help determine if you are a good fit in terms of company culture.
The Most Common Background Job Interview Questions For Marketing Managers are:
- Have you been a manager of a marketing team in your previous jobs? Describe your team dynamic and your leadership style.
- Do you consider yourself a leader? Do you have the drive to lead a marketing team? Can you give examples?
- What were your marketing goals and objectives?
- Can you describe your communication style and how you apply it to the team you manage.
- What’s the difference between management and leadership?
- How do you get the brand team to commit to a schedule?
- Do you manage people from different functions differently? If so, how?
- What types of digital marketing and advertising programs have you used?
- What factors do you consider the most important when attempting to influence consumer behavior?
- What are the biggest challenges a Marketing Manager faces today?
Think carefully when you prepare your answers to these important background questions, interviewers are looking for particular personality traits. When speaking to hiring managers, they told us the top 5 personality traits they look for in a Marketing Manager are:
- Attention to detail
- Planning skills