There are millions of potential job seekers on LinkedIn. Every time a job opens, hundreds – sometimes even thousands of people send in their LinkedIn profile to apply.
That means you’re competing with hundreds of others, many of whom have similar experiences to you. For you to beat out your competitors, you have to make sure you have a great LinkedIn profile that is ready to get you noticed.
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Tips for a Better LinkedIn Profile
Writing a LinkedIn profile is, in many ways, an art form. There are hundreds of little things you can do to improve the quality of your profile. But the following are some critical tips for a better LinkedIn resume:
An ‘Excited’ Professional Summary:
Within your professional summary, write about what you love in your field, not just your experience. This lets people feel like they’re getting to know you as a person. n turn, it starts to build your personality in the minds of hiring managers and recruiters.
1. Share Projects
Rather than write only about your previous job duties, consider highlighting your skills. You can do this by sharing examples of successful projects you’ve completed in the past, and the specific results of that work.
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2. Use a Different Profile Background
Although you have to consider the background of your profile carefully, if you choose one that is colourful, personalised, and creative – all without being distracting – you can have a profile that shows off your individuality.
3. Identify Your Specialties
Rather than list your current profession or title, consider using specialties in your professional headline. For example: “Research, Data & Evaluation,” “Digital Marketing & Branding,” “Public Relations & Corporate Communications,” “Grant Writing & Fundraising.” These allow you to avoid limiting yourself to your current job title.
4. Identify Major Skills/Talents
Hiring managers and recruiters are likely to spend very little time on your page. It is important that you have information that appeals to them right away. That means focusing on only your best possible attributes, removing the less important achievements, and using keywords that will draw the eye for those looking for people like you.
You should also make sure that your profile is completely filled out, with all possible sections completed. Thoroughly completed LinkedIn profiles are more likely to make a great impression.
It’s not always enough to have a good LinkedIn profile, especially when you’re competing with so many other people for the same positions. Take the time to perfect yours, and you’ll get far more phone calls back.