Being successful at a sales job interview is all about selling yourself. If you cannot sell yourself to the employer how can they feel confident that you can sell their products to customers. There are 5 key areas that employers are focused on during in sales Job interview. Make sure you are prepared for each one.
5 Things Employers Look For During a Sales Interview
- Your Attitude
Employers form an opinion about you in the first 10 seconds they lay eyes on you and pretty much make up their mind about you in the first 10 minutes. It’s true, have a look at our post – How First Impressions Work and How to Use Them. It’s imperative that you make a great first impression in every sales job interview and show them you have what they are looking for. During a sales job interview employers are going to evaluate you on the following attributes:
Friendly and outgoing
Strong hand shake
Confident Body Language
Frequent eye contact
- Your Past Sales Skills
Once you have created a great first impression you need to focus on selling your sales skills. This will come across in all the answers you give to the key sales interview questions. Use the knowledge you gained from researching the company to help you adjust your answers to match the needs of the role and company. Be prepared to answer the following sales interview questions that will allow you to highlight your sales skills and experience:
- Your Network
A sales job interview is not just an hour of showing off what you know and how well you can do it. It’s also very much about who you know. Your contacts and network may even have played a role in how you landed the interview in the first place. During the course of the sales interview you need to highlight the extent of your network. This one is bit tricky because it won’t be asked as a direct question. You need to include the information in your general answers in the following way:
Mention industry contacts as part of your background knowledge of the industry.
Highlight anyone who has mentored you directly or others that you admire.
Talks about courses and events you attended, what you learnt and who you met.
- Key Competencies
Every company will have a list of core sales competencies that they look for in every sales employee. Although they can differ slightly between companies you can assume the following appear on almost everyones list.
Team Player – Highlight this by talking about cross functional team projects, state sales team activities etc and to a lesser degree team social activities you take part in
Initiative – Include examples of projects you started, customers you approached, ideas you proposed etc…
Resilience – Don’t be afraid to mention things that did not o well at first. Talk about what you learnt and how you adapted because of it.
Customer Focus – Speak to your past customers and see if any will be willing to act as a reference for you. In addition to talking up your customer skills mention that they would be willing to substantial your claims.
- Are You The Brand
You need to remember that in many ways you are the public face of the brand. You are representing the brand to customers everyday. Employers constantly ask themselves – Does this person look worthy of my brand? Do they personify my brand? Make sure that you:
Dress Well – Download our FREE eBook – How to Dress For Your Interview and make sure you are well groomed.
Ask Intelligent Relevant Questions – Nobody is impressed by someone who looks bored and ask mundane questions because they feel they have to. Ask good questions targeted to the brand and show a high level of interest.
Be on Time – People who are late and sloppy don’t get the job…simple.
Finally, make sure you close the deal by thanking the interviewer for their time, firmly shaking their hand, asking them what their next steps are and re affirming how keen you are to be considered for the role.
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