Marketing Job Interview Questions and Answers

Sample Marketing Job Interview Questions

Marketing is a field that involves creativity, strategic planning, ambition and ability. Marketing interview questions are specifically tailored to recognize these personality traits within the applicant, to see who is a best fit for the open position. Marketing is the heart of the company, so most marketing job interview questions and answers have a lot of substance behind them – more so than other types of interviews.

Important Note About Marketing Job Interviews

Though interview preparation is important for all interviews, it is vital for the marketing job interviews. The best way to impress a company is to provide actual marketing tactics that the company would benefit from implementing. Impress interviewers with legitimately effective ideas, and the company is far more likely to hire you so that you can put them into action.

Common Marketing Interview Questions and Answers

Q: What Types of Marketing Campaigns Have You Run in the Past?

As you answer questions about your accomplishments with other companies, be specific. Simply stating, “I ran several online marketing campaigns” does not adequately show what you can do for the company.  Better answers should resemble, “I started a social media campaign that utilized targeted advertising systems to market the company’s services to youth in North America.” You will also need to elaborate. Use numbers that support the campaign, such as “Within three financial quarters, sales increased by 427% and brand recognition vastly improved by 10% within the target demographic.”

Q: How Effectively Do You Think You Can Work within Budgetary Constraints?

Interview questions about the future should be brought back to accomplishments of the past. In other words, when asked about how you would deal with possible future scenarios, refer to your past accomplishments.  Your answers should focus on successful campaigns with statement such as, “While I was with company XYZ, I initiated both low cost lead generation strategies and several viral marketing campaigns, using an almost inexistent budget to boost profits by 200%.”

Q: What Do You Think You Bring to the Company?

This common job interview question is often asked in every type of interview. But for marketing jobs this question is especially important. It provides you with a chance to tout your interview preparation by suggesting effective marketing strategies based on the research you completed on the company.

Start by discussing your overall qualifications and experience, but then amend those answers with statements such as, “As I researched your company, I noticed that while your online marketing presence was strong, there are several areas that could be built upon including…” and following up with your ideas. However, you should refrain from this answer if you are interviewing with the head of the marketing department, as you may be undermining their beliefs.

Q: What is an Example of a Marketing Tactic That Did Not Succeed?

For interview questions about marketing failures there are several things to note about your answer:

  • Do not get defensive. If you had an expectation that failed, admit it.
  • Explain how you found out it failed using numerical, analytical measurements as examples.
  • Describe the adjustments that you made in order to make the campaign more successful.

Additional Marketing Interview Question Tips

Marketing job interview questions are designed to uncover your creativity and your problem solving abilities. The knowledge you have and how you utilize it is important. Your answers should include facts, figures, and measurements as well as an awareness of the psychology of marketing. And your ability to both adapt to marketing changes and support your theories is going to be tested.

See also:  Interview Question & Answer – Give an example of a time you were creative

See also:  Interview Question & Answer – How do you go about problem solving

That is why marketing interview preparation is so important. To give accurate answers, you must both remember the specifics of past marketing strategies from memory and know as much as possible about the marketing strategies (and products/services being marketed) about the company you are applying for, its current economic climate, their target consumer, and best practices to reach them. You must thoroughly prepare so that you can easily respond to marketing interview questions with accurate, interesting and insightful information.

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