Marketing Job Interview Questions for Graduates – Background Questions

JUNE 15, 2015 | BY LIA
Marketing Interview Questions for graduates

Marketing graduates jobs are hard to find. First of all, there aren’t that many of them and more importantly even if you are lucky enough to land a marketing graduate job interview chances are you are competing against hundreds of other qualified candidates for the role. You need to stand out, you need to be better, you need them to remember you. The only way to do this is to be unbelievably well prepared. Have a look at our marketing interview preparation guide to step you though the process.

In any marketing job interview they will be looking closely at your core competencies especially creativity and leadership. They will also be looking at your ability to communicate, disseminate and analyze information and work in a team environment. That’s a lot to cover in one interview, which is why employers will ask you a mix of both background job interview questions and behavioural job interview questions.

Employers also know that as a recent graduate you don’t have a lot of real life work experiences as yet. That’s ok, but it means you need to answer all the background questions very carefully to make sure they highlight all of your core competencies.

Here are the most common background interview questions for marketing graduates.

  • What do you know about our company?
  • Why are you interested in marketing our product/service?
  • Why do you want to work for our company?
  • Why should we hire you?
  • Tell us a little bit about your Marketing education and qualifications.
  • Where do you see yourself in 5 years?
  • Why do you want to work in marketing?
  • What is your ideal work environment?
  • Do you consider yourself creative?
  • Tell me about a great product you’ve encountered recently. Why do you like about it?
  • What online marketing tools are you familiar with and how do you implement these tools?
  • What do you understand about keyword usage and keywords research?
  • What do you understand about SEO?


Make sure you spend some time preparing answers to these background interview questions. Be especially careful with questions like – Where do you see yourself in 5 years? Hiring a marketing graduate is a big investment for any company and they do not want to find out that you don’t plan to stay with them long enough to make that investment worthwhile.

Marketing Job Interviews for graduates will also feature a series of behavioural interview questions. These are quite specific in nature and more difficult to answer, especially if you are not prepared. See our post – Behavioural Job Interview Questions for Graduates and spend some time thinking about what examples you could use to answer these questions.

See Also Related Post – Top 7 Job Interview Tips for Graduates

See Also Related Post – 3 Surefire Ways College Graduates Can Improve Their Job Search Strategies


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