Behavioral Interview Question: Give an Example of a Time You Were Creative

JULY 7, 2011 | BY MICAH

Behavioral interview questions are difficult to answer. You have to think back to your past and talk about story that is both relevant to the answer and makes you look like a great employee. Every behavioral interview question is somewhat difficult, because you have to make sure that the story you are taking the time to tell has some quality that makes the interviewer go “wow.”

They are also hard to write advice articles about. We don’t know your experiences. We can tell you what to do and what not to do, but we can’t craft an answer for you, because we have not had your experiences. Still, here’s our best shot.

How to Answer

Creativity occurs far more often in your personal life than your professional life. Despite that, you need to come up with an answer that relates to your professional life. Try to think of a time you were creative at work, because companies don’t care that you are a really good painter or an excellent sculptor. Also, remember that creativity can be defined in many different ways. Reorganizing the company or developing a unique strategic marketing plan are both examples of being creative. Make sure your answer doesn’t cause you to ramble.

Bad Answer

“Let’s see… Two months ago I remember I drew this really cool drawing. It was Winnie the Pooh getting his bum stuck in a honey pot, and getting so frustrated he punched Piglet in the gut. I also did it in color and put it on a shirt.”

Good Answer

“While working at SalesCompany, I developed a lead generalization email that generated an unheard of 37% response rate – well above the previous record of 12%, using a friendly tone that made the email prepare casual and personally written, despite being a template.”

That’s creativity, even if it may not seem like it, and it is related to the job you are applying for, so it impresses the employer.

Take Away Interview Tips

  • Make sure you are talking about your professional life.
  • Remember that creativity isn’t limited to art or writing.

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